MATGR

The Brief

MATGR built something Egypt had never had, a golf car manufacturer of its own. It is a factory producing vehicles under an Egyptian name, and also the retailer for international marques such as CFMoto and Doohan. A company that is maker and merchant at once needed an identity that could carry both, with the credibility of a manufacturer and the polish of a showroom floor.

The mark that had brought MATGR this far had to come forward with it, modernised but still recognisable to everyone who already knew it. Around that mark, the company needed the full apparatus of a serious brand, and a partner in the thinking as well as the making.

What We Made

We gave the logo an uplift rather than a reinvention, refining it into a cleaner, more contemporary form while keeping its recognition intact. Full brand guidelines keep the identity consistent wherever it appears, on a vehicle body, a showroom wall or a social feed.

We defined the visual language for MATGR's content, the look that makes a post recognisable before the name is read, and set the direction for its presence on social media.

For the exhibition floor we designed MATGR's stands and modelled them in 3D, built to hold attention in a crowded hall, because a manufacturer is judged in person long before it is judged online.

The partnership ran deeper than the visual work. We wrote MATGR's communication strategy and the deck that carries it, prepared the company profile that now presents MATGR to the market and built the presentations behind its approaches to sponsors and potential clients. We worked alongside the sales team on how those cases are made, and advised the CEO and board directly on branding, communication and business positioning.