JASIC

The Brief

JASIC is a global name in welding technology, made in China and sold across continents. In Egypt, that name rests with a single official representative, Chehab Egypt, which needed a website worthy of the responsibility, one that could stand as JASIC's official face in the Egyptian market.

That meant more than a brochure. Welding equipment is bought on specifications, and the professionals who buy it read spec tables the way collectors read watch movements. The site had to present the full range with technical depth and absolute accuracy, in a structure that made a complex catalogue easy to move through.

What We Made

We built jasicegypt.com as a complete digital catalogue of JASIC's range for Egypt. Each product carries its full technical specifications, a breakdown of its features and detailed spec tables matched to the manufacturer's final documentation.

The catalogue is engineered as much as designed. Beneath it sits a product system we coded for this site, with filters that narrow the range to exactly the machine a buyer needs, a gallery for each product, and an architecture that organises the range from MMA and MIG through to multi-process machines, each line introduced in language written for the people who buy it. Enquiries go straight to Chehab Egypt's sales team, which turns the catalogue into a working sales channel.

The imagery is ours as well. In place of the manufacturer's stock visuals, we produced original variations for the sliders and product presentations, made for the Egyptian market so the site speaks to its audience directly.

The site now does quiet, constant work, representing an international manufacturer with the precision its equipment is known for and giving its Egyptian representative a presence equal to the name it carries.