Egyptian Food Bank

The Brief

For most organisations an annual report is an obligation. For the Egyptian Food Bank it is the most important document of the year. Next year's fundraising rests on it, donors read it to decide where their giving goes, and it stands as the organisation's written account of the commitments it kept, which sits at the heart of its values.

A document carrying that much weight couldn't read like a report. It had to be something people would sit down with.

What We Made

We designed the report as a full editorial magazine, long-form and detailed, made to be read instead of filed. The year's work was given the structure and pacing of a publication, and its numbers were designed as carefully as its pages, with a system of infographics that turns a year of operations into figures a reader can take in at a glance. Transparency only works when people can see it.

Then we matched the substance with the object. Paper, finish and print quality were chosen so the report would feel in the hand the way the organisation conducts itself: serious, considered and worth trusting.

The finished document does two jobs, standing as an honest record of the year behind and as the strongest argument for the year ahead.